Monday, January 23, 2012

DC Comics: We Can Be Heroes

DC Entertainment has announced an unprecedented humanitarian effort launched today to combat hunger and starvation in Africa: We Can Be Heroes!
From DC's Source Blog Official Press Release:
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The Justice League characters were chosen by DC Entertainment both for their global recognition as well as their demonstration of strength in unity and numbers. The campaign’s graphic identifier features the iconic Justice League characters—Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg—outlined in silhouette against the African continent. Each of these characters is a super hero in his or her own right, but when they band together as the Justice League, they become an unstoppable force for good and right in the universe—a key message of the We Can Be Heroes campaign. While many individuals may feel powerless to effect change on their own, as part of a global campaign such as this, their efforts, combined with those of other donors, can create a world of change.
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Key elements of this campaign will include a generous donor-matching program by DCE and the creation of an online community to generate awareness of the African population's struggle to survive. The Aquaman Shrine encourages you to visit the joinwecanbeheroes.org website to consider your participation level and be sure to click on the Justice League link for more info on how the Sea King fits into the campaign! We are sure the Aquaman would find this a cause worthy of our attention.

5 comments:

Joe said...

A nice move by Warner Bros. & DCE!

I love the artwork associated with the campaign as well--It nicely showcases the versatility of DC's new brand identity that we featured last week on the Shrine and I also never noticed that Cyborg's chest-hardware is designed in a "C" emblem. Very cool all the way around.

Joe Slab

Caffeinated Joe said...

Very cool! Good for them!

Michael Jones said...

I just found this in my inbox and was going to send it to you. Glad you beat me to the punch.
Good for DC!

Tempest127 said...

As ticked off as I've been with DC Comics, I am quite pleased that they joined this noble effort and happily made a contribution yesterday. I also shared it on Facebook for maximum coverage. I hope fans will get behind this cause. Thanks for posting about it, Rob! (Got to do the same on my site)

Michael Holloway said...

I found this organisation through the "World's Finest" website, and donated as well. Anything that champions a noble cause like this and features Aquaman as a spokesman is something I have to be involved in. :)