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Thursday, September 15, 2011

Underoos Commercial - 1978

This is a still from a 1978 Underoos commercial, which features various DC and Marvel heroes leaping into the bedrooms of little kids in their underwear. Holy Amber Alert!

For whatever reason, the video on YouTube is not embeddable (boo!), so click the image (or here) to see the whole spot, which is utterly delightful in its un-ironicness. Plus, its got Aquaman featured prominently, without so much as a mention of TV stars like Batman and the Hulk--pretty darn rare!

(h/t: F.O.A.M.er Kyall Coulton)


Wings1295 said...

Ah, memories.

I had the Aquaman set, and maybe Batman, not sure. My brother had Robin and then Yoda.

Earth 2 Chris said...

I had Aquaman, Batman, Superman,Flash, Spider-Man, Captain America, and Hulk (which was lame with just a white shirt with an image of ol' Greenskin). My kids have worn my Aquaman and Cap shirts, which somehow survived 30 years!


Aaron said...

Pretty awesome! - though at first glance the Aquaman shirt looks a bit like a Captain Kirk shirt. & Why do they assume only girls will want to wear Wonder Woman? Sexists!

images2icons said...

Is it just me or does the Aquaman there look like a recolored Golden Age Aquaman, could just be the style I guess but picture that image with yellow gloves! (See what I mean!)

Joseph Brian Scott said...

Yeah, the Aquaman undershirt DOES look like a Star Trek insignia thing. Cool. You could use it for both. Go Team Venture!