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Tuesday, March 03, 2009

Our Way Catalog, Part 2


This is another awwwwwesome ad from the catalog of Our Way Studios, who produced oodles of stationary and stickers emblazoned with DC and Marvel Comics' stars in the 1970s.

On the left is a DC Super-Stickers set that features Aquaman prominently. And as you can see, little Dick and Jane have already ruined Mom's kitchen table by covering it in garish, hard-to-peel-off superhero stickers. That must be a young Meryl Streep, since that girl is doing a great job pretending she's interested in superheroes.

On the right are those way cool, almost-life-size "Jointed Heroes" figures. Sadly, it was pretty much current or former TV stars only, so no Aquaman.

Like the previous one we saw last week, this ad is courtesy F.O.A.M.er Brian Heiler, who did a whole post on the Our Way Studios catalog over on his blog Plaid Stallions. Thanks Brian!


Anonymous said...

The topline phrase could be a little less... um...

Well, let's just say I thought it had to do with Underoos, in a BAD way!

Anonymous said...

Agreed wich2, terrible name for a pretty neat-o product.

rob! said...

Yeah, I just couldn't resist--"Superdumps!"

What's amazing is, in the book trade, they're still called that--dumps. Hard to believe over time the industry didn't permanently move over to the much more bland term "displays."

The Irredeemable Shag said...

I had that Superman jointed character for years. It always creeped me out a bit how bendy he was.

The Irredeemable Shag

Anonymous said...

Speaking of Superdumps...

I just left the little boys room, and I feel like half the man I used to be.